Client Background

Plustic Lab is a circular design and social innovation project based in Ibiza. Founded by Studio Rethink, it promotes awareness around the plastic crisis through community-based design and upcycling. Their creations include jewelry and furniture made from recycled plastic.

The Challenge

The goal was to create a clean and focused e-commerce platform that highlights the value of each upcycled piece. The brand needed an elegant site that supported both storytelling and sales, with strong emphasis on product presentation.

Our Solution

• ✔️ Custom WooCommerce implementation
• ✔️ Visual-first layout with minimal distractions
• ✔️ Strong SEO foundation (eco keywords, product schema)
• ✔️ Optimized for fast loading and mobile performance

Tech Stack